Have you ever visited a business during normal hours and found a note on the door that said, “Closed?” Did you think, “why didn’t they post that on Facebook?” If you use, you can even integrate it with your existing photo libraries to further simplify the process of sharing content with your customers.

Using a content management system helps you keep website features like news, events, and promotions current. The good news is that you don’t have to hire a website designer to keep your site updated. Keeping your website freshĪ stale website can make a potential customer wonder if you are still in business. A CMS also houses code, although it works behind the scenes and interacting with it is optional. In the above definition, what is considered content?Īccording to TechTarget, a CMS is designed specifically to manage “digital content” - meaning anything you can find online, including text, photos, videos, and even audio files. A CMS can be used to create blogs, portfolios, and business websites. It is a software that allows you to create, edit, and publish your own content, without needing much technical experience. What is a CMS?ĬMS stands for content management system. Marketing your business may be something that you prefer to control, but do you really have time to stop what you are doing to constantly update your website? If not, a CMS can lessen the amount of time those tasks take. This is where a content management system (CMS) can help. If you are lucky, you have access to tools that will help to lighten the load. You may be responsible for production, sales, finance, and even public relations. Small business owners wear a lot of hats.

What is a content management system